As someone who is a fan of motorsport, and porfessionally interested in the applications of social media, this was bound to get my attention! It is the first time, as far as I can tell, that fans have been able to directly influence the outcome of a sporting event through interactions on social media (it follows that I do not include televised ballroom dancing or ice-skating in the definition of sporting events!)

Obviously the combination of professional sports (in respect of which there will undoubtedly therefore be betting opportunities) and the capacity to have influence over the outcome presents the scope for abuse. The organisers seem to have taken account of the possibility and have arranged for the voting to be scrutinised by a major international accountancy practice. It remains to be seen how it will play out, but it is a fascinating development and one that I will be watching with interest.