Walking into my US hotel room this week, I was surprised to find an advert for Years of Living Dangerously @YEARSofLIVING lying on the coffee table.
I had heard that there was a new documentary series about climate change on US TV, but I hadn't appreciated that it is running at prime time, has been produced by James Cameron (The Terminator, Titanic, Avatar...), and features Matt Damon, Harrison Ford, and Arnold Schwarzenegger.
It's certainly slick, and compelling too: tackling many of the questions which viewers may already be asking. The first episode (which you can watch on youtube) addresses the current drought in Texas, which I have been quizzed about countless times whilst in New Mexico this week. Importantly, the series is also based firmly in the science, with an impressive list of experts involved.
Is this what's needed to get the general public interested in climate change? John Abraham's blog discusses some of the reasons why it might be a success.
Climate change really is a made-for-TV story. It has all the drama of Hollywood, with real-life villains and heroes thrown in. We scientists struggle everyday to communicate the importance of climate change to the world. It is great to see communication experts come in and accomplish what scientists alone cannot. That's why I'm excited about the biggest climate science communication endeavor in history. Airing this spring in the US (Showtime), a cast of the world's best climate scientists team up with the world's best politicians and actors to tell the stories of real people from across the planet affected by climate change in Years of Living Dangerously. The first episode is available here.