The Ubuntu-powered phone is (finally) coming to the market. Perhaps the biggest "innovation" being marketed is the introduction of Scopes. Instead of having a grid of app icons, the phone will group different services by the functionality they offer. For example, a Video Scope, Music Scope and so on. These scopes will pull services from different providers, such as Youtube and your personal video library. But will this new philosophy be enough to win over consumers?
However, its operating system effectively hides them away. Instead of the traditional smartphone user interface - featuring grids of apps - it uses themed cards that group together different facilities. Canonical calls these Scopes, and they are reminiscent of the swipe-based card system used by the Google Now personal assistant.