The stories over recent days around "listening" TVs and the potential for loss of personal data or privacy resulting highlight a dilemma which we will be talking about for a long time. While there are elements of choice in the extent to which people place their personal life in the public domain (Facebook, other social media), clearly also the technology choices we are presented with can influence the picture. If all the TVs on the market were to have the voice activation feature that has been in the news (yesterday it was Samsung, but LG and other manufacturers have made similar statements) then it would be impossible to avoid this risk, unless you stick with older technology. This raises legal as well as other questions which have not yet been fully worked through. To what extent does the manufacturer owe duties to the consumer in these circumstances, for example?