The EU which is already reviewing data protection legislation is setting its sights on mobile health or mHealth applications and how your health information should be kept private. Modern smartphones can now monitor how many steps you walk each day at their simplest. In the future, lots of other data may be transmitted over the Internet of Things - how much you weigh using connected scales, what your blood sugar level is and so on. How this and other information should be protected is high on lawmakers' agendas. But does most of the public care in these days of Twitter, Facebook and other social media? How many people really read those notices about cookies and how many people care?