I know some people will be cynical about this but I think it's absolutely great when business looks at itself and tries to find a solution to the problem it has in part created.

I think H&M need to be applauded for what is definitely both a creative and commercial response.

From where I sit this is what corporate social responsibility should be about. Just think of all the business opportunities for young designers if we could find a way to recycle all the waste material out there - especially in my wardrobe!