So this interview with Dr. Jacquelyn Ford Morie who is widely known for using technology such as Virtual Reality (VR) discusses some key points in how people are perceiving the immersive experiences now in play. I totally agree that at this early stage there is confusion in the industry and some people are creating experiences and just calling them VR when the true essence they are not. I also agree that VR and AR will have a massive impact on many different businesses  who want to get their messages out there in a compelling way. We are working with lots of business big and small who are immersing people in a range of environments through VR. Also AR is allowing many people to engage with a digital experience in the real world and allowing our partners to offer information and experiences like never seen before.