My colleague, Harriet, recently wrote an interesting article on the best way to close your emails. Findings from a recent study of over 350,000 email sign offs, suggest that if you are looking for a response, your best bet is to finish your email with an expression of gratitude.
So that's your sign off sorted, but what can you do with your subject line and the body of your email to get the best response?
According to this article from Social Talent, three to four keywords in a subject line has proven to be the most successful, so choose your words wisely. Should you opt for a killer subject line? Should your subject line make the content of your email clear? Or should your subject line create curiosity, capturing the attention of your reader who then wants to read more? Social Talent suggest that by opting for a mixture of approaches, you give your email the best chance of standing out in a busy inbox.
Once your email has been opened, what can you do to ensure your email is read, is it informative and with a clear call to action? According to Social Talent, there are 3 things you should consider when writing an email:
1. Write like an 8-year old - emails that are easy to read and digest get a much higher response rate.
2. Keep it short and sweet - keep your word count between 50-125 words for a better response rate.
3. Don't be afraid to use emotions in your emails - emails that contained emotive words like “wonderful”, “fantastic” and “great” have up to a 15% higher response rates than neutral, emotionless emails.
In my opinion, email content and writing styles are unique to an individual and are heavily influenced by a number of factors such as the email recipient, their position and your relationship with them. However the pointers above are a good place to start if you're looking to address poor email response rates.
We all know that sinking feeling. You’ve spent ages aching over the perfect e-mail. You’ve got your buzz-words, you’ve nailed the friendly but not over-familiar tone. But no matter how many times you hit refresh there is no reply e-mail sitting in your inbox.