Thought leadership is a term that is often used in the world of legal marketing, yet I am often asked by stakeholders to define exactly what this means in marketing terms. There is a difference between being a THOUGHT leader and a thought LEADER which is very well summarised in the following article.
The emphasis is the difference between new business and being deleted. Leadership gets you new business and commands higher rates. You are an educator. You are a source of new, original knowledge. Leadership means your clients and potential clients will look for your thoughts—and, best of all—USE your thoughts.