This is an interesting read on how data architecture can take banking to the next level - from Know Your Customer (KYC) to Know Your Customer, Better. Discussing how marketing and targeting efforts can be implemented in the on-boarding process to win the customer, connecting between offline and online efforts as well. Data collection isn't enough, it's the analysis of data and extracting the relevant data at customer touch points. All for the sake of enhancing and optimizing the customer banking experience.