Hot on the heals of the Acritas survey of US law firm brands, recruiters Totum has conducted its own survey of legal brands around the world.  Its survey is quite simple, yet very effective.  It asked those in management roles what law firm, outside their own, do they most admire.  

The results make interesting reading - and yes the big names all appear at or close to the top.  But as Totum highlights, it is the legal innovators that are building some strong brands.  

It will be interesting to watch this survey in coming years to see if the innovators stand the test of time.